branding

 

Branding

Are you just starting out? Has your business changed its name, updated its direction, added a new service or product? Or has your business just become stale?

How you see the world isn't always the same way as others see you. As they say "perception is reality". Improved perception improves brand performance and inturn improves profitability. If others understand you easily, they will buy and recommend you easily.

Your brand must deliver your promise, your vision, have meaning, be different, be sustainable and have longevity, be easy to understand and give you and your clients value. You must be able to register your brand, names, domains & ideas.

Branding and the reason to invest:

  • Makes it easier for your customer to buy
  • Makes it easier to generate sales and leads
  • Makes it easier for your sales team to sell
  • Makes it easier to build value in your business
  • Makes your message easier to communicate
  • Increases the profitability of your business
  • Helps create integrated systems of consistency
  • Helps in any merging exercises
  • Can help you get a better sale price for your business

For a brand or rebrand to be successful, you must know who you are, who you deal with and who you are up against. We help identify some of the characteristics, personality traits, pain points and opportunities then simplify it into a unified and clear message.

Branding successfully has a process:

  1. Research
  2. Strategy
  3. Identity design
  4. Design execution
  5. Management

Rebranding your business

Rebranding or changing the name of your business can be an expensive exercise if not done right. There are many reasons for the need to change; keep up with new market trends, new ownership, your business might be growing, you have go old and stale - what worked 10 years ago is not working now, etc.

We are experienced at helping businesses manage their rebrand. We help you assess your need for change, help and advise you through the process.

Let us help you with:

  • The naming process
  • Logo redesign
  • Rollout of all rebranded material
  • Printing
  • Website upgrade
  • Signage and vehicles
  • Uniforms

Enquire about branding your business - Call 03 9598 9220